3vies

Brand

The 3vies
brand.

How 3vies looks, sounds, and names things, and the beliefs underneath it. A reference for anyone designing, writing, or speaking with 3vies.

Jump to the media kit ↓

Why I created 3vies

Why I created 3vies

I created 3vies as a laboratory: a place to design products and build a company, or a group of people, that could have a positive impact on this world long after we are gone.

I wanted it to reach beyond myself and my generation, and to show others that you can have an idea that brings something good into the world, and then create it. You see a future no one else can see, and it is up to you to make it real.

“When you feel inspired, you have to act.”

The name

3vies

Pronounced “three vee”
French for three lives.

When you live your life intentionally, you can accomplish the equivalent of three lives in one lifetime.

There is a second meaning too: the three lives are my three kids. Everything I make is meant to influence and inspire them, whenever they are ready to find it.

Always one word with a lowercase v: 3vies. Never 3Vies or 3 Vies.

What it stands for

What it stands for

Master idea

Feel the future before it arrives.

Tagline

Live life intentionally.

Mission

To live a life filled with happiness.

Vision

When I pass from this life, a part of my soul will live on, allowing my story and mindset to inspire generations to come.

Feel is the verb.

Futures are felt before they are planned. The work makes an emerging future tangible enough to react to, and people leave hopeful about it and aware they can shape it.

Principles

What I live by.

Guiding principles

  1. 01Find what you believe.
  2. 02Trust yourself.
  3. 03Live life intentionally.
  1. 04Look beyond your generation.
  2. 05Give more than you get.
  3. 06Accept everything, expect nothing.

Core values

  • Kindness
  • Respect
  • Empathy
  • Self-discipline

Creating the life you love

Principles to create a life you love.

From my Circles 2024 keynote. Build your own system for navigating life: three practices, and one that amplifies the rest.

  1. 1

    When you feel

    Inspired

    you have to act

  2. 2

    Create daily

    Rhythms

    Give energy to ideas you want to grow.

  3. 3

    Find a

    Process

    you love

  4. The amplifier

    Start to think in

    Decades

    Learn to shift between micro and macro vision.

Watch the keynote →

Color

White ground, one blue.

Most of everything I make has large amounts of white as its base. Open space keeps it feeling open and clean. Blue is the accent that draws the eye, so it is used sparingly and always for a reason: buttons, rules, the closing band, and the occasional large word. Never for paragraphs.

  • Brand blue

    Buttons, rules, the one blue band

    #0099FF

  • Blue, deep

    Hover for blue

    #007FE0

  • Charcoal

    Headings, body, dark grounds

    #212326

  • Graphite

    The wordmark and supporting text

    #4D4D4D

  • White

    The page ground

    #FFFFFF

  • Mist

    Alternate sections

    #F4F5F7

  • Line

    Hairlines and borders

    #E4E4E4

Type

Rubik

Free, from Google Fonts

One family does everything. Rounded corners keep it warm; the heavier weights in uppercase give titles their confidence.

  • Light 300Quotes
  • Regular 400Body copy
  • Medium 500Eyebrows, buttons, labels
  • Semibold 600Titles, set in uppercase

In use

Strategies

Think in decades, act in days.

Sentence case for body copy. Titles, eyebrows, and buttons are uppercase, with wide tracking on the small ones.

Book a call
“The hard part of the future isn't predicting it. It's getting an organization ready to build toward it.”

Voice

First person, from Mark.

Direct

Short declaratives. Say the thing, then stop.

Warm

One person talking to another, never an institution talking down.

Hopeful

Hope with agency. Never doom, never hype.

House rules

  • Focused, deliberate, and readable at a glance. A message should sound like it needs to be etched in stone.
  • No exclamation marks and no em-dashes.
  • Skip innovative, cutting-edge, and unlock.
  • Sentence case in body; uppercase for titles and buttons.
  • The offerings are always Strategies, Systems, Experiences, in that order.

Photography

The beauty of everyday life.

Photographs are subtle, with a lot of empty space, and feel like part of the whole piece. Horizons sit on the lower or upper third of the frame. Photos deserve attention, so more often than not they fill large areas, flat on the page with no accent block behind them.

Black and white photo of tall palm trees reaching into a pale sky.
A desert road and distant mountains under a pastel dusk sky in Arizona.
A woolly Icelandic sheep standing alone on a brown field.
An Icelandic horse with a blond mane on a mossy hillside.
A full moon rising over a winding road through snowy Icelandic hills.
A calm lake reflecting a distant snowy mountain at dusk in Iceland.
Gray basalt columns stacked along an Icelandic cliff.
A mossy green ravine between steep cliffs in Iceland.
A pancake face with strawberry hair, blueberry eyes and a mango smile.

Portraits

When I photograph people, my goal isn't to make an image but to reveal who the person is. Nothing is staged or forced. I'm not trying to create something; I'm capturing the beautiful kindness and energy already within them.

These are a few of the beautiful souls I have been privileged to capture across ten years of the magazine.

Olly Pryce, featured in Volume 36, in a floral sundress with a blond-tipped bob.
Olly Pryce, Volume 36
Zola-Ludivine Luvualo, featured in Volume 38, in a white jumpsuit with a red bag on stone steps.
Zola-Ludivine Luvualo, Volume 38
Saige Thomas, featured in Volume 36, in a gray cowboy hat and sequined backless top.
Saige Thomas, Volume 36
Roberto, featured in Volume 37, in an orange beanie and pinstriped jacket by a brick wall.
Roberto, Volume 37
Elena Carrasco, featured in Volume 35, in round sunglasses with braids and a floral arm tattoo at sunset.
Elena Carrasco, Volume 35
Grecia Valencia, featured in Volume 37, in a black suit on a stool beneath The Bikini Shop sign.
Grecia Valencia, Volume 37
Josh Huskin, featured in Volume 34, seated in a GOLD t-shirt on a green chair in a studio.
Josh Huskin, Volume 34
Larissa Leath, featured in Volume 39, wearing an oversized blue floral bow against a pink wall.
Larissa Leath, Volume 39

Media kit

For press and event hosts.

Photos, logos, and a bio, free to use when writing about or introducing Mark. Please don't crop the logo or alter the photos.

Short bio

Mark Warnick is a futurist, artist, and keynote speaker, and an inventor on 45 U.S. patents. He spent fifteen years leading innovation and strategic foresight at a Fortune 100 financial company, and has published the 3vies print magazine since 2015. Through 3vies, he helps people and organizations feel what the future could be like, so they can shape what comes next.

The full story →

Photos of Mark

Please credit the photographer where one is named.

Mark Warnick and his three children in hand-painted blue ombre TIMELESS suits against a white studio wall.

TIMELESS, To The Future

Photo: Anita Becerra

JPG · 3600 × 2024

Download ↓ TIMELESS, To The Future

Logos

Photos are print-ready and logos are vector. Anything else, write to hello@3vies.com.

Feel the future before it arrives.

A strategy, a system, or an experience. Let's shape what comes next. Start with a 30-minute call, free, no pitch deck.

Book a 30-minute callhello@3vies.com